Thursday, March 8, 2012

Somthin' to talk about

Do what you do so well that they will
want to see it again and bring their friends.


Have I ever told you I live in a small town? Well, it is small by my standards: The Man Beast and I are California born and bred and while we both have lived on the east coaster longer than the west, Southern Cali is in our blood. However, reverting back to what we've all learned in elementary social studies, by definition, we live in a city.  But we function as a small town.

What do I mean?

  • In a small town, everybody knows your name (and subsequently, your business)
  • In a small town, people will talk about you (even if it's "good" - but more so if it's bad)
  • In a small town, your word is law and if you break the law, you're a dead man
If you go back on your word in a small town, no one will trust you, and if you are a small business owner, your business will die. In the six short years I have been in this town city, I have seen multiple businesses close. It is usually in the same areas and I do not believe it is because of big, bad Wal-Mart. No, these businesses have closed because they couldn't cut it. For numerous reasons (some bad business and some criminal), they have shut down.

This is why having a business with "sticking power" is so important to my community. My town city is rich in history; very rich. Many of the old establishments and businesses have been phased out or completely demolished, however, there are a few who have stuck it out.

What is the difference between the businesses who stay open for a short time (months, in some cases) and the businesses that stay open for years (multiple generations, even)?

Customer service.

When businesses in this town city provide quality and consistent customer service, they thrive. Such is the case for Woodard's Automotive. Mr. Woodard provides quality customer service, time and time again. Not only does he provide quality pre-owned cars at fair prices, but he also has an on-site mechanic who personally inspects each and every car.

But hey, sometimes stuff happens. Cars break. Mr. Woodard stands by his cars and makes every last effort to make sure his customers walk away happy.

“A happy customer tells one friend, and unhappy customer tells everybody.”

And walk away happy, they do. And their happiness is what keeps Mr. Woodard in business after all these years. While people in my town city tell everyone who will listen when they are unhappy and dissatisfied with a service, luckily, they will bestow the same courtesy toward the business that treats them right

I did.

Be sure to visit Woodard's Automotive to see their selection of cars, trucks, and vans currently on sale. You can also visit them on Facebook!


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